The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Ever wonder why you automatically seemed to check Facebook these days without making a conscious decision to do so? Or eat off your child’s food plate despite the fact you’re not hungry? Or ever desire to change a lifestyle: develop an excessive habit or lose the bad habit of being chronically late?
This book addresses all that and more. I bought this originally to help myself understand why someone I am very close to is struggling so much with change– despite their best intentions it just seemed like they couldn’t get out of some patterns and I wanted to explore why that may be.
What ended up happening is I found this amazing book– highly reviewed and just out this year– that has now helped me sort through some of my own routines and gave me a better understanding of myself and my friend.
It takes you through in plain mans English and stories, the neuro-science behind habit formation, how marketing people use it on you, how those techniques can be used at home or in business, and how to empower yourself to mold your habits into what you want them to be.
I highly recommend this in paper form— as it’s the type of thing you may highlight and make notes on that you may go back as reference later… And kindle and book have those features but they are cumbersome.
A must read non-fiction (and I do not say that often)
Enjoy and please comment your feedback post read!
Also available at Barnes & Noble/Nook